Successful Design Forum at Bastian in Föhren
9. November 2009„Excellent print products and sustainable mediaproduction“ was the focus of the first Designer-Forum at Bastian in Föhren on October 30th 2009.
About 30 creatives followed our invitation and listened attentively to the two presentations. The first one was held by Christian Kaiser, managing director of friends of Gutenberg who’s focus was on sustainable print products. Starting up with a definition for sustainability, the ecological footprint, the current climate situation he closed up with the conclusion: we should be able to produce excellent premium quality, good in respect of content print products conforming to Sustainability.
After a short break it was on Rüdiger Maaß, managing director of f:mp and specialized journalist in the printing industry to focus the audience on “Chances of successful print-communication via Value Added Printing” which are – amongst others – the importance of the acquisition of the right target group as well as 6 important key facts:
Develop visions
Create events
Initiate enthusiasm
Install relationships
Uniqueness
Emphasis on sustainability
These two presentations can be downloaded, if you would like to recall or did not have a chance to participate on October 30. (sustainability: http://www.bastiandruck.de/wp-content/uploads/2009/11/Präsentation-NachhaltigkeitfuerPD-Oktober-09F.pdf: Value Added Printing : http://www.bastiandruck.de/wp-content/uploads/2009/11/Veredelung.pdf)
Following these theories, there was a live demonstration of two different varnishes at our new Steinemann/Hibis 104 finishing machine which awoke lively interest at the participants.
In terms of sustainability and with regard to the positive feedback received, we are planning future events of this kind.
Some photographic impressions of the event:
